And those more extreme invitations, according to Herrick, would bring a more aggressive and, at times, even violent crowd of visitors.
This is the months-long nightmare Herrick describes in a lawsuit he filed against Grindr last week in the Supreme Court of New York.
In the weeks that followed, Herrick says, the fake accounts began to evolve.
Spoofed profiles with pictures of Herrick's semi-nude body began to offer rough, unprotected sex, orgies, and drugs.
Then he asked matter-of-factly if Herrick was the one who'd been communicating with him via the hookup app Grindr, and who'd minutes earlier invited him over for sex.
Herrick said that he hadn't—he hadn't even looked at the app in a week—and asked how the stranger even knew his name.
Goldberg declined to share any of that evidence, however, preferring to reveal it at a later stage in the lawsuit.
"Grindr can control that, and they’re not."Grindr did not respond to WIRED's requests for comment.
Herrick contrasts Grindr's alleged lack of direct communication or action on the spoofed accounts to the behavior of a lesser-known gay dating app, Scruff.
When profiles impersonating Herrick began to appear on Scruff, he filed an abuse complaint with the company that led to the offending account being banned within 24 hours, according to Herrick's complaint against Grindr.
"It’s the ostrich with its head in the sand strategy," says Goldberg.
"It’s cheaper for them not to staff a department that addresses complaints and abuses of the product."One reason for Grindr's unresponsiveness, in fact, may be that it isn't actually legally liable for the ordeal Herrick has experienced, says Ashley Kissinger, a media defense attorney with Levine, Sullivan, Koch and Schulz LLP.