Using her natural strengths, we focused on subverting the cliché that women are inferior drivers.
For Mustang Speed Dating, we wanted to show a female stunt driver in a Ford being her authentic self, using skills that break the stereotype that women should be demure, or that women aren't great drivers.
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Instead, we showed the world a woman who was comfortable with her beauty, brains and brawn.
The desired long-term results are both obvious and subtle.
First, we expect content such as this to resonate with women in a way that makes them feel favorably toward our brand, and to show that Ford is a brand for a person like them.
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