Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.
Some 41% of American adults say they know someone who uses online dating, while 29% indicate they know someone who has married or entered into a long-term partnership with someone they met via online dating.
It is free but you can join premium members for .99 a month.
The site offers profile matching to help you find a matching friend, lover or spouse.
You can join niches like non-smoking, organic, psychic, cigar, coffee, mullets and classical (music). The site is mostly for verified college students and alumni.
Today 27% of these young adults report that they have done so, up from just 10% in early 2013.
Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).
For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.
These young adults are now more likely than any other age group to use mobile dating apps.